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Jamdani Love with Ssaha

Before you drool over some beautiful Jamdanis that follow  first tune into this music . The word Jamdani is of Persian origin, deriving from ‘Jam’, meaning flower, and ‘Dani’, a vase or a container because of the pattern generated through the weaving. ‘The Tangail Jamdani is similar to the Dhakai Jamdani in that it uses […]

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Celebrate this holi with Neeli Titlee

Manisha and I spoke several weeks ago. It wasn’t just the name of her brand which left me enchanted but also the warmth in her voice and her passion for her start up which was extremely inspiring. Before we share more  – here is some very popular Sambalpuri music . Weavers at Neeli Titlee love it […]

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Snug Ons for the this perfect winter season

In 2014, two young entrepreneurs,founded the brand SungOns. Their Indian roots forged a strong love for Indian art and craftsmanship, decided to spread this essence across the globe. Siddhi  the brand’s founder completed  masters in Bio-Technology from Mumbai Ruia and  published her research paper in emirates journal of food and agriculture but her love for […]

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Pop of colors at Diya Mehta Label

Music as requested by Diya Mehta founder of the brand Before Diya started her design journey she  was a producer in advertising and  worked with different Production Houses, to produce ad films for India and the international markets . “The brand has come out of my love for Design , and the desire to create […]

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Pattachitra art on your saris

Saree is the only garment that celebrates you and who you are and Sautra wants to join you for that celebration. But then lets first play this music . From the days of Charkha, our handloom industry has come a long way. The cultural heritage has in fact evolved into many characters. But surprisingly, no […]