A ‘Nadiya Paar’ consumer is someone who would like to be aware of the whole process of how that sari came into being. Someone who would reuse the piece of textile in many ways. Someone who is looking for comfort and can understand the need to slow down.
The inspiration for Nadiya Paar comes from the magical colors & looms of India that weave the yarn into the most stunning palette of designs & hues. Nadiya Paar is an extension of Megha’s childhood impressions as having grown up surrounded by the vibrant colors synonymous with India, it was only natural that she communicates those impressions through the language she knows best : design!
Taking inspiration from old techniques and new surroundings, Megha works closely with a wonderful team of artisans across India. ‘Nadiya Paar’ saris are relaxed, have a lived-in feel, imperfect, timeless and artisanal. The brand is all things eco, ethical and green in one unified movement. “We look at sari as an everyday garment. We work with natural raw materials.” says Megha
” At ‘Nadiya Paar’ tradition and innovation go hand in hand. We are working with weavers in craft clusters such as Bengal, Bhagalpur and Banaras. Linen yarn is a new entrant in India’s hand weaving community. Made from the fibers of flax plant, linen saris are exceptionally cool and naturally soft. These can be worn as effortlessly as day wear or as elegant evening wear. Linen yarn is hard to warp and hence designs are minimal. In it’s simplicity lies its elegance. The color palette is as diverse as imaginable, ranging from neutrals to bright; much inspired by the Indian traditions.” Says Megha
The brand has created an extensive color palette using natural dyes and ingredients. Their natural color pallet is unique and bright unlike whats available in the market currently. They make cocktails of colors by mixing colors like turmeric with madder to get bright pink.. so on and so forth.
We love Nadiya Paar’s natural color pallet, minimal approach to the design, simplicity and quality .
Megha wants to stay true to her intentions… which is to promote handloom, slow and sustainable fashion and provide quality products to their customers. And… as Dory says… keep on swimming.
The label is growing organically & with each passing day, they reach more & more patrons & appreciators of sustainable fashion.Megha plans to travel more and meet more weaving communities. Apart from reviving the craft & designs, their goal is to generate continuous employment for people who are associated with them so that the revival is sustained.
” We try to bring consciousness in our decisions. Our tags are made out of seed paper. Once a customer buys the product and have no use for the tag, they can sow it in the soil and grow a plant. We are a very young label and hope to come up with more such ideas that help the cause of the environment & communities.”
We recommend that you pick up any of Nadiya Paar’s six shades they have developed in pure linen ganga jamuna saris.
Follow them on Instagram here
They will also be participating in Vintage Garden – Mumbai on 16th and 17th December.