Medha has come a long way from being a young designer asked to teach the young, entrepreneurial women of Nari to starting Charu Desi based in Delhi . “Charu” in Hindi means beautiful and Desi signifies the Indian touch.
“Our brand stands for urban yet ethnic, bold and edgy. Constantly experimenting with color, texture, our collections are dedicated to the “Order In Chaos“ of things be it people, communities, practices, language, food or architecture. Living in a country like India we are surrounded by chaos, color, charming architecture and it is this that motivates me, as my work reflects the beauty of the things that we take for granted” – Medha
The idea behind creating Charu Desi was to provide people with affordable luxury accessories. Uniquely and brilliantly designed scarves, pocket squares and travel accessories that are excellent and accessible. Medha says that the things that she notices and experiences in her surroundings inspires each collection. The designs are usually an amalgamation of that chaos. Each design is well thought out and artistically planned, to depict the nature of each collection.
Medha is a textile design graduate from Srishti School of Art Design and Technology, with a flair for printmaking and dye’s. Her interest in printmaking grew when she interned as a print fellow at The Fabric Workshop and Museum in Philadelphia.
She believes in telling stories through the prints of the things she observe around her, cultural and historical, be it food, people, architecture, language or practices.” Living in a country like India we are surrounded by Chaos, but it’s not often that people realize that there is perfect order in that chaos, which usually becomes my lens with which I design my prints.” Says Medha
Everyday India inspires Charu Desi’s vibrant collections
As Baatein so beautifully pens down the design philosophy @ Charu Desi
Future plans for Charu Desi include expansion in terms of product range. They will be exploring all aspects of accessories involving textiles slowly and gradually with each collection.
Medha says one of her favorite quote is : “Only those who attempt the absurd will achieve the impossible. –M.C. Escher “
Here is wishing Charu Desi all the good luck to achieve the impossible. We love your portrayal of colors of India and hope your products continue to celebrate the India , its colors and its chaos in your future collections.
Charu Desi and Peacocks in the Rain are giving away one beautiful silk scarf from their latest Olive Story collection inspired by the mystical and magical greens of India. See the beautiful scarf below.
Here is how you can participate in the giveaway :
- Follow Peacocks in the Rain Facebook page here and Instagram page here
- Follow Charu Desi Facebook Page here and Instagram page here
- Comment below on how you would style this graph.
- Those of you who tag a friend to participate in this giveaway on Facebook and Instagram double their chance to win.
- Winners will be chosen through lucky draw
- Giveaway is open to our readers all across Globe.
Please note that to be eligible to win you MUST fulfill the first three conditions on top.
Giveaway is open until August 30th and Winner will be announced in first week of September.