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Story of Rangsutra

So we took a bit of a break during Diwali. If you follow me on Instagram you know what I have been upto :) After deciding to skip the Delhi pollution during Diwali , family and I ended up in BHaratpur Bird Sanctuary to meet our winged friends specially those who visit us at this time of the year from their colder homelands. It was a lovely relaxing trip and stayed at a beautiful property called The Bagh. More on that later.

Before we introduce to this inspiring, sensitive brand which has been doing some great work at the grassroot level across India from Bikaner to Varanasi .. Meet Mishrimal . He is embodies what I hope and pray all artisans in India deserve and achieve – a good wage equal to or much more of what a city job would get them, a good quality of life in their own village and most importantly that undying spirit to keep their local craft alive.

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“Mishrimal, 28, is a weaver from Dhori Manna village, Barmer in Western Rajasthan. He has been weaving for the last 15 years. He is an expert in extra weft, which is a traditional technique of embellished textile weaving done on a pitloom, in this region of Rajasthan. He gets to spend time with family, friends and neighbors, and enjoy home-made food along with Rs. 12,000-15,000 per month which actually makes the quality of his life better than a migrant worker in the cities. Also there is a sense of assurance that weaving is something he can do till the age of 70. Practicing this craft is a more dignified.

 

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On the debate of whether weaving is viable or not, Misrhrimal says, “See, you have to look at it more holistically than just the amount we get in hand. I worked in a metro city. I was paid little more than what I made here. But if I add the living expenses, travelling back home once in a while and other costs, it doesn’t make any sense. Apart from that is the fact that here I can work and spend time with my family and kids. I can fulfill my responsibility as a father and watch them grow up as well.”

 

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Rangsutra is a company of a thousand artisans from remote regions of India – the deserts of Rajasthan, hill regions of Uttaranchal and Assam. RangSutra established in 2006 keeping the vision in mind to provide Sustainable livelihood to Indian Artisan

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Their goal is to ensure sustainable livelihoods for artisans and farmers, by creating top quality hand made products based on the principles of fair trade and a celebration of India’s rich craft heritage. They support approximately 3500 artisan in Rajasthan & UP and recently we started working with Manipur as well.

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Socially, craftspeople and artisans come from some of the most disadvantaged communities, with very little opportunities for self development and growth.

 

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The fact that artisans and craftspeople still retain their skills is a miracle, given the fast changing trends in the urban market, which are the mainstay of many a rural artisan.

Envisaged as a bridge between
– Artisans and customers
– tradition and the contemporary
– change and continuity

Rangsutra’s core value is respect for both the producer and customer. We ensure a fair price to the producer as well as quality products to the customer. Profits earned from sales go back to ensure a better life for the communities, as producers are shareholders in Rangsutra

 

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To learn more about Rangsutra , watch this video here   and their website . And to buy their products click here

image courtesy : Rangsutra

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