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Zoyashi

Sometimes its just one name which says it all.

But first the music

Zoyashi is blend of two names Zoya- which means Life and Tashi means Auspicious.

The meaning was very apt for the new venture (Zoyashi) as it was a new chapter to for Dimple in the  designing world (Life & Auspicious) also the names of her  twin daughters.

 

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Fearless you look and, move with zeal,
it’s vibrant always the emotion you feel
to breathe in your skin, to uphold the dream,
You just need your soul and an imagination to fly

Baatein for Zoyashi

Dimple  founder and CEO at Zoyashi worked for over 17 years  in Human Resources in companies like Accenture and Bank of America before she decided to chase her dreams.

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“With a keen interest in fabrics and the fusion of colors, I developed this interest at a very early stage in my life as my father was with the Indian Air Force and we traveled all over India. Living in different cities, we got to meet artisans and weavers with varied skills and from there my love for Indian fashion transformed into a Venture, “Zoyashi” in 2015.” says Dimple

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Zoyashi is a brand for Indo-western Wear  just  a year old and aspires to be the global Brand encouraging hand woven textiles.

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Zoyashi  is also a one stop store – They  cover all products from head to toe which includes: Jewelry, Apparel, Juttis. The store  is for the modern urban women who find themselves in an attire which connects to their individuality.

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Dimple handpicks the mesmerizing creations from different locations and fitting them in todays modernized fashion inspired her to start the brand.

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“I Strongly believe that a woman’s true beauty is the reflection of her unique style. Dressing is all about attitude. Hence, blending traditional & contemporary design components.”

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Our country is very rich when it comes to art , colors, culture, tradition- “Imagine if you get new cuts, colors, tradition, culture and uniqueness in variety of Indian craft and textile under one roof. Mix them up and create your own style that exudes ethnicity and Indianness.”

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At Zoyashi, each creation has a story to tell which reflects the art, hard work and precision of the artisan & the team. Handpicked & handmade with love, Zoyashi elements are original and distinct.

Dimple’s all time favorite kalamkari Art.

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Zoyashi works on all pure materials – Handwoven fabrics from all across India, aiming to contribute in up liftment of the Indian Art and Artisans.

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Zoyashi also customizes for clients if required. Example- A client likes a design on rack but does not like the color. There we give color and fabric options to the client and help them with personalized style tips

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With a team of 14 and growing  , everyone in the team has  their own role from  market study, Designing, Sourcing, Production, Quality checks and Selling with a smile! Zoyashi is one happy place with a team who believes in that productivity is directly proportional a healthy atmosphere at work.

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“My aim and vision is to see Zoyashi as an international brand to reckon with when it comes to Indian contemporary clothing and accessories.”  Dimple

Zoyashi has come a long way in just once have of its inception and as they say – “dreams are built one brick at a time”

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Dimple lives by Coco Chanel’s words – Simplicity is the key note of all true elegance which is reflected both in her own personal style , the clothes designed by Zoyashi and even the store itself.

Visit Zoyashi’s beautiful store at :

C-14, Sushant Lok, Phase 1

Gurugram. Haryana.

Folks in Bangalore ,visit Zoyashi at the upcoming FLO Bazaar in J.W Marriot on 19th September – 10:30 am to 8 pm

Follow them on Facebook here and Instagram here

Picture Credits : Zoyashi

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